MISSION & OBJECTIVE EDITORIAL BOARD CALL FOR PAPERS AUTHOR GUIDELINES SUBSCRIPTION ARCHIVES Vol.11 Issue 5, May, 2023 Back Particulars Page No Covid-19: Marketing 360 need of the hour Indian Gobalisation 2.0 opportunities (Uttar Pradesh Study)Divya Arora 01 - 04 Contribution of Ambekar in upliftment of weaker sections in IndiaDr.S.Madhuri Paradesi 05 - 09 Adroit Practices of Social Marketing in India: Theoretical StandpointKalyani Divya and Koppala Venugopal 10 - 17 Future Trends in Performance Management - What to Expect in the Next DecadeDr. Santosha Pavani Tammineni and Dr. Karunanidhi Ketireddi 18 - 21