MISSION & OBJECTIVE EDITORIAL BOARD CALL FOR PAPERS AUTHOR GUIDELINES SUBSCRIPTION ARCHIVES Vol.6 Issue 2, feb, 2018 Back Particulars Page No Relationships between Advertising Effectiveness, Customer Perceived Value and Customer Loyalty: The Case of Commercial Bank of EthiopiaMS. Zemenay Yeneneh, Dr. Mulugeta Negash and Mr. Aschalew Adane 01 - 12 An Analysis of Credit Risk Impact on Loan Performance - Evidence from Selected Commercial BanksA.H.Mulafara 13 - 22